Superwoman Phenomenon?

Upon searching for some substantial research on the Superwoman Phenomenon,  I was surprised to find that not many people are talking about it.  The myth that most women feel pressure to ‘do it all’ and ‘be it all’ and ‘have it all’ is widely recognized among woman and rarely talked about! As I was perusing…

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Tip #56- Choose Your Superwoman Phenomenon Messaging

Almost 10 years ago for my Master’s Degree final thesis I conducted a content analysis on the Superwoman Phenomenon.  I took multiple issues of  two specific magazines, aimed at mothers, and looked at their advertisements and articles to determine what type of messaging they were promoting. I found that the majority of the content simply…

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